The Literates, the comic book series I draw for HarperCollins (first issue
available here), got some coverage today in the
Quill & Quire (Canada’s magazine of book news and reviews). The article, entitled "HarperCollins's superheroic marketing effort," is available
here, but since it's membership only, I'll quote a little bit of the review:
In an effort to boost handselling of its own titles, HarperCollins Canada has come up with an unusual way of getting the attention of booksellers. Recently, the company sent retailers across the country about 4,000 copies of a promotional comic book it created, called The Literates...The eight-page pamphlet has the look and feel of a real comic, and it comes in a protective plastic sleeve with cardboard backing, just like at a real comic book store.
I have to admit, reading that
The Literates has "the look and feel of a real comic" in
Quill & Quire is pretty exciting for me.